About Me
I specialize in crafting compelling and effective marketing campaigns that connect with audiences and drive results for my clients. With years of experience in the industry, I have developed a keen eye for detail and a unique perspective on what it takes to create standout content.
Throughout my portfolio, you'll find examples of my work across a range of industries and mediums. From branding and messaging to content creation and social media campaigns, I have the skills and expertise to help you take your business to the next level.
Experience
Sept - Nov 2022 | Mumbai
Creative Intern
Schbang Pvt. Ltd.
Worked on brands such as Skybags, Fevicol, J&J, and ICA. Ideated and researched their campaigns and competitors. Wrote first hand copies and content for the brands.
Mar - Apr 2022 | London
Brand Communications Intern
The Playbook
Extensively worked on brands such as UFC, NFL, Worcester BOSCH, and IFT. Ideated and researched for their campaigns and competitors. Moreover, worked on the New Balance pitch as well.
Jan - Mar 2021 | Mumbai
Creative Strategist
One Impact
As a Creative Strategist on my work placement I managed the Strategy and Copywriting team of a growing start-up. One Impact is a brain child of ex-colleagues who are on a mission to change branding as an experience in the Indian market. I co-ordinated and fostered internal and external communication of the client and the team. My work was not limited to but more regularly associated with designing/curating campaigns and brainstorming with the design and social media team to further plan the execution.
Jun 2019 - May 2020 | Mumbai
Jr. Brand Strategist
1702 Digital
Over the course of a year I was trained to lead the ideation and development of creative and content marketing strategies for brands in the BFSI and FMCG sectors. My duties also included catering and achieving clients marketing objectives through consumer engagement with the help of branding and creative concepts. Extensively researching on brand - personalities, brand image, brand archetypes, portfolios, and various content formats. One of my major responsibilities was to craft copies in multiple languages to reach out to various consumer groups in the Indian market.
Jan 2018 - Feb 2019 | Mumbai
Content Writing Intern
The Stylease Ltd.
As a Content Writing Intern I worked on blogs and case studies in relevance to entrepreneurial stories and fashion rental culture in India. This was fairly a blue ocean market back in 2018 when very few sections of the society would look at Thrift or Rental as an option in Fashion. I also managed and curated the website content, which was inclusive of but not limited to product descriptions.
Education
2016 - 2019
Bachelor's Degree in Mass Media
University of Mumbai
2020 - 2021
Master's Degree in Multimedia Journalism
University of Westminster
Skills
Figma
Non enim praesent
MS Office
Non enim praesent
Canva
Non enim praesent
Google Slides
Non enim praesent
ChatGPT
Non enim praesent
Awards
Bluebase
Non enim praesent
Demble
Non enim praesent